Beyond Blog
In this section you can find all the services that Beyond MKT can offer you, all very well explained and summarized. If you have questions or topics that you think could be useful for the community, do not hesitate to write to us so we can add it to our blog.
What Is a Sales Funnel and How to Apply It to Your Business in 2025
How to Use Email Marketing Correctly (and Why Your Business Needs It)
TikTok Is Replacing Google for Search — Is Your Business Ready?
What Is a Sales Funnel and How to Apply It to Your Business in 2025
In today's competitive digital landscape, understanding the customer journey is paramount for business success. A sales funnel serves as a roadmap, guiding potential customers from initial brand awareness to the final purchase decision. For small and medium-sized businesses (SMBs), effectively leveraging a sales funnel can lead to increased conversions, customer retention, and sustainable growth.
Understanding the Sales Funnel
A sales funnel is a visual representation of the steps a prospect takes to become a customer. It's typically divided into four stages:
-Awareness: Potential customers become aware of your product or service through marketing efforts such as social media, SEO, or advertising.
-Interest: Prospects show interest by engaging with your content, subscribing to newsletters, or following your brand on social media.
-Decision: Interested individuals evaluate your offerings, compare with competitors, and consider making a purchase.
-Action: The prospect takes the desired action, such as making a purchase, signing up for a service, or contacting your sales team.
Understanding these stages allows businesses to tailor their marketing strategies to effectively guide prospects through the funnel.
Why Sales Funnels Matter for SMBs in 2025
Implementing a sales funnel offers several benefits:
-Targeted Marketing: By identifying where prospects are in the funnel, you can deliver personalized content that resonates with their current needs.
-Improved Conversion Rates: Tailoring your approach at each stage increases the likelihood of converting prospects into customers.
-Efficient Resource Allocation: Focusing efforts on high-potential leads ensures optimal use of marketing resources.
-Enhanced Customer Retention: A well-structured funnel not only attracts customers but also fosters long-term relationships through continued engagement.
Building Your Sales Funnel: Step by Step
-Identify Your Target Audience: Understand your ideal customer's demographics, needs, and pain points.
-Create Awareness: Utilize SEO, content marketing, social media, and paid advertising to increase brand visibility.
-Generate Interest: Offer valuable content such as blogs, webinars, or free resources to engage prospects.
-Nurture Leads: Implement email campaigns, personalized offers, and retargeting ads to keep prospects engaged.
-Facilitate Decision-Making: Provide clear information, testimonials, and comparisons to help prospects make informed choices.
-Encourage Action: Simplify the purchasing process with user-friendly interfaces, clear calls to action, and multiple payment options.
-Analyze and Optimize: Regularly assess funnel performance using analytics tools to identify areas for improvement.
Tools to Enhance Your Sales Funnel Several tools can assist in building and managing your sales funnel:
-ClickFunnels: User friendly platform for creating landing pages and sales funnels.
-HubSpot: Comprehensive CRM with marketing automation features.
-Mailchimp: Email marketing tool with automation capabilities.
-Google Analytics: Tracks website traffic and user behavior to inform strategy.
-Leadpages: Helps design high converting landing pages.Common Mistakes to Avoid
-Neglecting Mobile Optimization: Ensure your funnel is accessible and functional on mobile devices.
-Overcomplicating the Process: Keep the user journey straightforward to prevent drop-offs.
-Ignoring Data Insights: Regularly review analytics to make informed decisions.
-Lack of Follow-Up: Maintain communication with leads who haven't converted to nurture potential future sales.
A well structured sales funnel is a powerful tool for SMBs aiming to thrive in 2025's dynamic market. By understanding your customers' journey and strategically guiding them through each stage, you can enhance engagement, boost conversions, and foster lasting relationships. If you're ready to optimize your sales funnel and drive growth, our marketing agency specializes in crafting tailored strategies for businesses like yours. Contact us today to learn how we can help you achieve your goals.
How to Use Email Marketing Correctly (and Why Your Business Needs It)
In thefast-paced world of digital marketing, email often gets overlooked in favor ofsocial media or paid ads. But the truth is, email marketing continues tobe one of the most powerful tools a business can use when done right. Whetheryou run a small local business, an e-commerce store, or a service-basedcompany, learning how to use email marketing correctly can change the way youcommunicate with your customers and drive real, measurable growth.
At itscore, email marketing is about building relationships. It’s not justabout sending promotions or newsletters it's about delivering value directlyinto the inbox of someone who already showed interest in your brand. That levelof access is rare in today’s noisy digital environment. And unlike social mediaalgorithms, your email list is yours. You control when and how youconnect with your audience, and you’re not at the mercy of a platform’sever-changing rules.
Buteffective email marketing takes more than just hitting “send.” First, you needto build a solid email list not by buying contacts, but by using permissionmarketing strategies like opt-in forms, lead magnets, or checkoutsubscriptions. These subscribers are much more likely to open and engage withyour emails because they chose to hear from you. That’s the foundation ofsuccessful communication.
Once youhave that list, segmentation and personalization become your best friends. Notevery customer is the same, and your emails shouldn't be either. Using emailmarketing automation, businesses can create sequences that adapt to wheresomeone is in the buyer journey. You can welcome new subscribers, follow upafter a purchase, or re-engage inactive customers automatically and at scale.With the right tools, you can even tailor subject lines and content to eachindividual based on their past behavior or preferences, increasing the chancesthey’ll actually open and interact with your message.
Of course,none of this works without strong content. Whether you’re sharing promotions,updates, or educational tips, your emails should offer something useful. Thebest-performing campaigns often include visual elements, compelling calls toaction, and even video content that boosts engagement and builds trust. Youremails should reflect your brand voice while always delivering real value.
Deliverabilityis another piece most businesses overlook. It doesn't matter how great yourcontent is if it lands in the spam folder. That’s why it’s essential to warm upyour sender reputation, authenticate your domain, and clean your listregularly. Being compliant with CAN-SPAM and GDPR also protectsyour business while keeping your audience’s trust.
From abusiness standpoint, the ROI of email marketing is hard to ignore.Studies show that for every $1 spent, businesses make an average of $42 inreturn. That kind of efficiency makes email a must-have part of any seriousmarketing strategy. And when paired with SEO, paid ads, or content marketing,it amplifies results across all channels. You can even use email campaigns topromote your latest blog post, retarget leads from your digital marketingefforts, or follow up with customers from a PPC campaign.
In short,email marketing isn’t dead. It’s just underused or misused by businesses thathaven’t taken the time to understand how powerful it really is. With the rightstrategy, tools, and content, email can become the channel that consistentlyconverts leads, drives traffic, and strengthens customer loyalty.If yourbusiness isn’t seeing results from email, it’s not because the platform doesn’twork. It’s because it hasn’t been done the right way—yet.
AtBeyond Marketing, we help businesses of all sizes build and execute winningemail marketing strategies that actually drive revenue. From automation to segmentation to contentcreation, we know what works. Ready to unlock the full power of your emaillist?Let’sbuild something that sells even while you sleep.
TikTok Is Replacing Google for Search — Is Your Business Ready?
In the last few years, TikTok has transformed from a trending app for Gen Z into a full-blown search engine, redefining how people discover information, products, and businesses. What used to be a place for dance challenges and viral memes is now where millions of users go to learn how to cook, find a new restaurant, research skincare routines, or even decide which service to hire. And here’s the kicker: for younger audiences, TikTok is already replacing Google as their primary search tool.
This shift changes everything for businesses.
The traditional SEO mindset has always centered around Google—optimizing content for search rankings, keywords, backlinks, and structured data. But now, with TikTok SEO on the rise, visibility isn’t just about web pages anymore. It’s about short-form video content, trending sounds, captions, hashtags, and how your brand appears in TikTok’s in-app search bar. If your business isn’t showing up there, you’re missing a massive opportunity to be discovered by the next generation of buyers.
So how do you optimize for TikTok as a search engine?
It starts with understanding how TikTok’s algorithm works. Unlike Google, TikTok doesn’t rely heavily on backlinks or domain authority. It focuses on watch time, engagement (likes, comments, shares), completion rates, and relevance to the search query. That means your content has to be both entertaining and informative. People are literally searching phrases like “best hair salon in Miami,” “how to start a small business,” or “affordable marketing tips”—and they expect quick, visual answers.
To get found, businesses must treat TikTok content like SEO-rich landing pages. That means:
- Using clear, searchable titles in your video text (ex: “How to grow your business with Facebook Ads”).
- Speaking your target keywords out loud in the first 3 seconds of your video.
- Adding long-tail keywords in your captions (ex: “digital marketing agency for real estate”).
- Using relevant hashtags like #SmallBusinessTips, #MarketingStrategy, #LearnOnTikTok, and more.
- Making sure your profile bio also includes key terms that relate to your niche.
But TikTok SEO isn’t just about keywords it’s about visibility through value. Educational content is dominating the platform. “How-to” videos, myth-busting clips, reviews, tutorials, and behind-the-scenes moments perform exceptionally well because they keep users engaged. If you want to rank, you need to create content that solves problems.
Another game-changer? TikTok is now indexing its video content on Google too. This means that TikTok videos can appear in traditional Google search results, giving your brand dual exposure if you optimize the right way. A smart TikTok strategy can amplify your discoverability far beyond the app.
So whether you’re a local business, e-commerce brand, or marketing agency, the takeaway is simple: you can’t afford to ignore TikTok anymore. It’s no longer just a “nice to have” social channel it’s a search engine in its own right, and early adopters are already winning big.
At Beyond Marketing, we help businesses create TikTok content that not only entertains but converts. From strategy to scripting to editing and distribution, we know how to make your videos rank and sell. If you’re ready to show up where your audience is actually searching, it’s time to go beyond the traditional and step into the future of SEO.
TikTok is the new search bar. Are you showing up?